Healthy living: mental and immunity burden in the era of covid-19

One of the new arising megatrends is "healthy living", firmly pushed by the COVID-19 pandemic spread, and consumers are adopting a proactive and preventative, even holistic approach to wellbeing.

Healthy lifestyle habits inside and outside the home are becoming the “new” usual way of living, thus looking towards a more holistic approach to wellness.

However, what does holistic mean? The primary aspect of optimal health is caring for both mental and physical wellbeing. The future is moving forward to a more open-minded vision, trying not to fight the symptoms but rather understanding the cause that hides behind distress.

Civil society and economies are pushing towards a pro-active way of living as now more than ever, and consumers prefer to prevent any distress by eating well, taking the supplements and performing sport instead of curing a disease by taking drugs.

These results in consumers taking a greater interest in ingredients that offer a health boost beyond essential nutrition and seeking out products positioned around active health claims.

Follow us on social media to make sure you don’t miss the next articles!

Sign up for the newsletter and get the full Focus On now!

    Born in 2022 as a spin-off of ROELMI HPC, we aim at becoming a leader in biotechnology thanks to all expertise gained in these years, with a huge number of projects fulfilled at worldwide level as well as the network of researchers, contributing to a multi-faced scientific approach.


    Silvia Castegnaro


    Product Manager